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Ignite Holdings Ignite Holdings is a specialist investor in financial services start-ups

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About Ignite Holdings

Financial Start-ups

Ignite Holdings is a specialist investor in financial services start ups. It aims to stimulate growth in digitally-focussed opportunities in fast growing markets.

Dynamic Growth

Supporting incubation through to dynamic growth, its approach is to foster innovation and build strong, independent brands that answer consumer frustrations.

Backed by Ignite

Examples of recent digital insurance start-ups, backed by Ignite, include in Thailand, in Taiwan and in China.

Get in touch

Ignite Holdings is part of Primary Group Limited, an investment holding company for insurance and other financial distribution activities. To find out more, please contact

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Ignite Holdings was founded by a team of British insurance experts with many combined years of industry experience in global markets.

Their aim is to invest in emerging digital insurance markets and to bring the very best practices from the UK.

The UK insurance market, the largest in Europe and the fourth largest in the world, is globally renowned for its robust consumer protection and the focus on satisfying customer need. It is structured to provide personalized pricing based on consumer behaviour: careful people are rewarded with lower premiums and added benefits.

The British insurance team also bring with them specific experience to challenge insurance markets to offer a service that answers customer frustrations and adapts to modern, intelligent lifestyles. UK consumers expect total transparency when they buy insurance and will compare cover and price online. 77% choose their car insurer and 37% their home insurer by going online.

Ignite Holdings’ founder and Executive Chairman, Steve Hardy, has a proven track record of digital insurance start-ups and large insurance organisations.

Ignite Holdings

Contact Ignite Holdings

Ignite Holdings Ltd.,
21/F, The Center,
99 Queen’s Road Central,
Hong Kong


Ignite Taiwan Holding Limited
Taiwan Branch
3F.-1, No.2, Sec. 2,
Dunhua S. Rd., Da’an Dist.,
Taipei City 106, Taiwan (R.O.C.)
T: +886 2- 2192-0163